Lassiter Basketball

Here is some of the work I did for Lassiter Basketball in my Sports Marketing class. In Sports Marketing we picked a sport to promote for each season. For each sport, we made a branding guide and conducted an event for fan engagement.

Started incorporating videos to increase fan engagement. The first video is to get people excited for the start of the Basketball Season. The second video is for the Holiday Event, the theme was an ugly sweater theme.